– According to the best-selling author Miranda Gray, our ancestors saw the menstrual cycle as a source of creative, spiritual, sexual, emotional, and physical energies. It empowered women to renew themselves each month and form positive habits.

Currently there is no easy way to track how a menstrual cycle, lunar cycle and emotions are connected. Understanding the patterns behind women’s cyclic nature helps women lead a creative cycle-empowered life and make better decisions.

The core question I raised was "How to help women understand more about themselves and make the learning process easy and 100% stress-free?"

– Most of menstrual trackers on the market today are overly complicated with way too many functions and ads that lead to an unpleasent user experience.

Lunaflow’s vision is to provide a human-first experience that is both simple and joyful.

– I came up with Lunaflow that has 3 core components: a Moon calendar, menstrual tracker and a notebook to track user’s emotions.

For the graphic expression I opted for a modern look with a sprinkle of coziness. The typeface is clean and breezy. The color theme of shades of blue not only calms but also represents the magical night time. Together with the fun illustration of a rising Moon the app gives a sparkle of joy that women need in their lifes while taking care of their cycle health.



Million thanks to Domas Bitvinskas who helped me build the prototype.